What’s Next
Monday, December 28th, 2009There was a lot of change and growth in 2009, but the recession prevented any major fireworks. Companies played conservatively to avoid mishaps and risks. On the flip side, the internet remained a good place for risks because the costs were cheap and the attention spans even shorter.
For 2010, expect to see an even more radical departure from traditional marketing tactics. Twitter is sure to play a big role, especially in the ‘was that even an ad?’ product category. Getting people to think about the product will be crucial as a way of cutting through the increasing noise of internet ads bombarding the public. Similar, small scaled really focused campaigns are bound to become popular in 2010. Amusingly, advertising through Facebook would stick to the ‘a tough nut to crack’ category. The most brooding question would be “How to exploit untapped markets wihtout upsetting users?” Concentrating on smaller, shorter and less obtrusive ads will likely be the key to success here.
Finally, mobile websites and advertisements operational on smart phones will be an important aspect of any company’s marketing plan for 2010. Today, consumers want instant gratification. This means that if they want to know about your product while driving around then they better be able to do so with their smart-phone.
It is safe to assume that 2010 will bring forward ideas and innovations that are unheard of but will change and shape the marketplace in new and exciting directions.
Tags: Add new tag, Advertising, Business, Marketing
